As the recent report, Buying For Themselves: An Analysis of
Unmarried Female Home Buyers by Rachel Bogardus Drew for the Joint
Center for Housing Studies at Harvard University points out, single female
homebuyers as a group have several characteristics that differentiate them
from their unmarried male counterparts and married couples. Among those
that we mentioned earlier are that they are older, have lower incomes, and
a higher percentage of minorities in their ranks.
Resourceful real estate agents and mortgage brokers as well as builders
will doubtlessly see a lot of possibilities for developing a
marketing niche among single women home buyers.
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